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Stop Trading Time for Money. Start Trading It for Life.
Financial wellness isn’t about a bigger bank account. It’s about securing the perspective—and the peace—to live exactly how you choose.
Featured Marketplace Apps
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- Better Banking
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- Make Extra Money
Explore Better Banking Options
Ready to make the switch. Find the best banking app to save and spend.
Budget Based on Your Lifestyle
Get a budgeting and spend tracking app that aligns with your life.
Explore Side Hustles
Find an app to make extra cash on the side and on your time.
Your Money. Your Wellness. A Commonplace.
What is phroogal?
We bring together everything you need to live well with money—through knowledge, access, and community.
Knowledge
Simple, actionable lessons that turn money stress into money confidence.
Access
Curated tools and trusted products that help you take the next step—without the overwhelm.
Community
A supportive space to learn, share, and grow alongside others building a life they love.
phroogal (sounds like frugal) was founded in 2013 to help you live rich, frugally. We make financial wellness easy—tools, tips, and apps that work for you.
Is Your Money Smiling?
Take the 30-Second Money Mood Meter. Get a quick read on how happy your money is and discover your first step toward financial wellbeing.
Guiding you on your financial wellness journey.
Learn Hub
Explore simple, practical guides that connect money to your life goals. Learn what you need, when you need it, and move forward with confidence.
Marketplace
Compare top-rated banking, budgeting, investing, and credit tools—all in one place. Find what fits your goals and start taking action today.
Academy
Go deeper with the Smile Money Academy. Access online courses, resources, and community designed to build lasting financial confidence.
Money isn't everything, but it impacts most things.
