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Jason VitugHi, I’m Jason, founder at phroogal, and the creator of the Road to Financial Wellness.

In 2013, I started this blog to help you improve your relationship with money and give better access to financial knowledge and resources.

Our mission is to empower a 1 million millennials to do more and be more.

In order to function in our society, we need money. That’s the cold hard cash truth.  I’m not here to tell you money is bad. I’m here to help you understand money, so it can work for you.

The lack of financial understanding impacted my life. It caused me to be indebted, drowning in student loans, living paycheck-to-paycheck, and having many sleepless nights worrying about my finances.

If you are in a place where I was before, I want to help you.

I want you to know how gaining a better understanding of money has helped me change the tides and allowed me to buck the norms…to live my best life.

An improved money mindset, financial habits, access to the best resources, and better banking products have helped me significantly. I was able to quit my corporate job, backpacked around the world, and now living a  financially independent lifestyle.

Jason Vitug travel

You can learn more about me through my personal website and read my bestselling and New York Times reviewed book, You Only Live Once: The Roadmap to Financial Wellness and a Purposeful Life.

Jason Vitug

As I continue on this quest to share the meaning of financial wellness, I’ve developed these principles which are the core of my philosophy:

  • money is a tool,
  • time is a finite resource,
  • practice financial and self-awareness,
  • use the best products and services,
  • continuously learn,
  • have a vision for living,
  • spend mindfully,
  • save purposefully,
  • align financial decisions based on values,
  • and set financial goals that serve your purpose.

Let us help you spend better, create wealth, and live your best life. 

Are you ready to go on a journey with me and the rest of the financial wellness road warrior community? 

What started as an experiment to break the social taboo about money has evolved into a movement helping thousands of people get on the road to financial wellness.

Want to learn about my national road trips? 2015 | 2016 | upcoming 2018.

Phroogal Smile Lifestyle


Why financial wellness?

Financial wellness is about your health and wealth. It’s about the overall quality of the life you’re living.

But what is financial wellness?

Financial wellness is the active pursuit of healthy living through financial planning and goal setting to live your best life.

The key word is active pursuit which means taking action to improve your financial situation and well-being.

We’re helping you with knowledge, access, and community so you can: pay off debt, manage money, save more, spend better, build wealth, and retire at any age.


Join the Financial Wellness Movement

Step 1: Sign up for the Email List

Get one email a week (it’s all you need) and receive money tips, top articles, and best tools and app recommendations. No spam policy. Sign up now and receive the 5 Financial Numbers You Need to Know tip sheet.

Step 2: Join the Road Warriors Facebook Group

The group was created to give you a safe space to ask questions, collaborate, and have a community of accountability partners. Become a Road Warrior.

Step 3: Connect through Social

We share a lot of fun money posts on FacebookTwitter and Instagram. Don’t miss out. Get casual bite-size money tips as you scroll your feeds.


Where should you start on phroogal?

There’s lots of information on the website, but to make it easier you can:

Resource Guides