Why We Exist

Helping you live your best life through knowledge, access, and community!

Hi, I’m Jason, founder at phroogal, and the creator of the Road to Financial Wellness.

In 2013, I started this blog to give a unique perspective on money and create a better way to discover products and services to help you live your best financial life.

My mission is to empower you to master money, create wealth, and live well.

In order to function in our society, we need money. That’s the cold hard cash truth.  I’m not here to tell you money is bad. I’m here to help you understand money, so it can work for you.

The lack of financial understanding impacted my life. It caused me to be indebted, drowning in student loans, living paycheck-to-paycheck, and having many sleepless nights worrying about my finances.

If you are in a place where I was before, I want to help you.

I want you to know how gaining a better understanding of money can change the tides and allow you to buck the norms…to live your best life…as I am doing right now.

I was able to quit my corporate job, backpacked around the world, and now living a financially independent lifestyle. I’ve learned that improved money mindset, awareness of my financial habits, and access to better banking products have helped me significantly.

You can learn more about me through my personal website and read my bestselling and New York Times reviewed book, You Only Live Once: The Roadmap to Financial Wellness and a Purposeful Life.

As I continue on this quest to share the meaning of financial wellness, I’ve developed these principles which are the core of my philosophy:

  • money is a tool,
  • time is a finite resource,
  • practice financial and self-awareness,
  • use the best products and services,
  • continuously learn,
  • have a vision for living,
  • spend mindfully,
  • save purposefully,
  • align financial decisions based on values,
  • and set financial goals that serve your purpose.

Are you ready to go on a journey with me and the rest of the financial wellness road warrior community? 

What started as an experiment to break the social taboo about money has evolved into a movement helping thousands of people get on the road to financial wellness.

Want to learn about my national road trips? 2015 | 2016 | upcoming 2020.

Why Financial Wellness?

Financial wellness is about your health and wealth. It’s about the overall quality of the life you’re living.

But what is financial wellness?

Financial Wellness is the active pursuit of healthy living through financial planning and goal setting to live your best life.

The key word is active pursuit which means taking action to improve your financial situation and well-being.

We’re helping you with knowledge, access, and community so you can: pay off debt, manage money, save more, spend better, build wealth, and retire at any age.

Join the Financial Wellness Movement

Step 1: Join the Wellness Warriors Facebook Group

The group was created to give you a safe space to ask questions, collaborate, and have a community of accountability partners. Become a Wellness Warrior.

Step 2: Connect with us on Social

We share a lot of fun money posts on FacebookTwitter and Instagram. Don’t miss out. Get casual bite-size money tips as you scroll your feeds. And feel free to engage with @JasonVitug on Twitter and Instagram.

Phroogal Community

Where should you start on phroogal?

There’s lots of information on the website, but to make it easier you can:

Some Helpful Stats




Wellness Warriors


Financial Wellness Events


Road Trip Miles

Phroogal's Continuing Journey

Jason Vitug in gratitude
April 2013
Jason began blogging about money and readership grew from family and friends to 1000 in a few months
Phroogal Community
October 2013
Became the first successful financial education company to raise $78,000 on Indiegogo supported by 541 donors
Financial Wellness Summits
June 2015
Completion of the Road to Financial Wellness, 30 days and 10,000+ miles roadtrip participating in 37 events in 30 states attended by over 8,000+ people.
jason vitug book
June 2016
Jason becomes a NY Times reviewed and bestselling author. Embarks on a 2nd Road to Financial Wellness road trip completing 54 events in 47 states in 107 days.
jason vitug plutus awards
September 2016
Phroogal wins 2 Plutus Awards for Best Personal Finance Collaboration
jason vitug financial wellness
May 2017
Partners with 9 universities, 18 fin-tech startups, 32 credit unions, and Fortune 500 companies on financial wellness initiatives
phroogal community grows
March 2018
Over 84,000+ Wellness Warriors focused on living experiential and purposeful lives

As Seen In

We’ve been featured in some of our favorite publications

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