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About
About phroogal
Helping you simplify money, find better tools, and live financially well.
phroogal is for the curious, the overwhelmed, the dreamers, and the doers. Whether you’re rebuilding your finances or looking for smarter ways to save, earn, or grow—this is your community.
Why phroogal Exists
phroogal was created to help people discover better ways to live well and spend mindfully.
What began as a personal blog has grown into a platform, a marketplace, and a movement for financial wellness.
phroogal was built for those who want more than quick money tips: it is made for people who crave access, knowledge, and community on their path to financial wellbeing.
Want to get on the path? Start Here →
The Turning Point
“Back when I was earning six figures, I thought I had it all figured out—until I realized I was living paycheck to paycheck and feeling unfulfilled. That awakening set me on a mission to understand money, rethink my priorities, and redefine what success really means.” – Jason
That journey led to the creation of phroogal and a mission to make financial wellness accessible to everyone.
Check Your Money Mood: Take Quiz →
From Road Trip to Movement
In 2015, we launched The Road to Financial Wellness — a 10,000-mile cross-country road trip designed to start real conversations about money.
Over 100 events and thousands of interactions later, it became a national movement, proving that financial knowledge can spark personal transformation.
What began on the road continues today through phroogal: helping people connect, learn, and take control of their financial futures.
Knowledge
What phroogal Offers
phroogal is an ecosystem designed to make financial wellness approachable, actionable, and sustainable.
Learn Hub
Explore guides across six pillars of financial wellness: Manage, Earn, Grow, Borrow, Protect, and Mindset.
Marketplace
Find and compare money apps, credit unions, and financial tools that match your goals and lifestyle.
Smile Money Academy
Join our guided system for mastering your finances and achieving balance with money and life.
A New Way to Shop for Financial Products
We believe finding the right financial tools should be as intuitive and empowering as shopping on your favorite online store. That’s why we built the Marketplace—Amazon meets financial literacy—but with purpose.
Search and filter apps based on your goals
Compare tools side-by-side
Shop smarter—with trust, not gimmicks
Community
Why We’re Different
- We teach through accessible, jargon-free guides.
- We connect you to trusted tools and financial partners.
- We focus on wellbeing — not just wealth.
- We value transparency and simplicity in everything we do.
- We’re community-driven — built on real conversations and shared experiences.
Our Philosophy
We believe everyone deserves access to the knowledge, tools, and support needed to live their best life. Money isn’t the ultimate goal — it’s the enabler of a life filled with purpose, balance, and joy.
Our Vision: Make financial knowledge and access universal so everyone can live well, spend mindfully, and experience more.
Core Values: 💡 Empowerment • ✨ Simplicity • 🔍 Transparency • 🌿 Wellness • 🤝 Community
The Smile Money Manifesto
Money should make you smile — not stress you out.
The Smile Money Manifesto is simple: when you align your finances with your values, you create a life that feels good inside and out. It’s about balance — earning, saving, spending, and giving in ways that support your wellbeing, not drain it.
Everything we build — from the quiz and marketplace to the Academy — is designed around one belief ⬇️ :
Financial wellness isn’t about having more money. It’s about living a life that makes you smile.
Meet the Founder
Hi, I’m Jason Vitug.
I’m a wellness advocate, international speaker, and bestselling author of You Only Live Once and Happy Money Happy Life. I’m also a certified yoga teacher, breathwork specialist, and full-time traveler who’s visited all 50 states and over 40 countries.
I started phroogal to empower people like you to live intentionally and financially free. My work has been featured in major media outlets, and I continue to travel the country helping others achieve financial wellness.
Learn more about my work and story at JasonVitug.com
Partner With Us
We love collaborating with mission-aligned brands and organizations.
From digital campaigns to live experiences, we’ve partnered with credit unions, fintechs, nonprofits, and educators to deliver meaningful financial wellness programs.