About

The article may contain affiliate links from one or more partners. Learn how we make money to continue our financial wellness mission.

Helping you live your best life through knowledge, access, and community!

Jason Vitug GratitudeI’m Jason, founder at phroogal, creator of the Road to Financial Wellness and author of You Only Live Once, a national bestseller and NY Times reviewed book.

In 2013, I started this blog to give a unique perspective on money and create a better way to discover products and services to help you live your best financial life.

Read more about our history and just-in-time approach to financial products.

My mission is to empower you to master money, create wealth, and live well.

In order to survive in our society, we need money. That’s the cold hard cash truth.  I’m not here to tell you money is bad. I’m here to help you understand money, so it can work for you.

The lack of financial understanding impacted my life. It caused me to be indebted, drowning in student loans, living paycheck-to-paycheck, and having many sleepless nights worrying about my finances.

If you are in a place where I was before, I want to help you.

Jason Vitug Author

You can learn more about me through my personal website and my book, You Only Live Once: The Roadmap to Financial Wellness and a Purposeful Life.

As I continue you improve your financial wellbeing, I’ve developed the Smile Money philosophy:

  • money is a tool,
  • time is a finite resource,
  • practice financial and self-awareness,
  • use the best products and services,
  • continuously learn,
  • have a vision for living,
  • spend mindfully,
  • save purposefully,
  • invest intentionally,
  • align financial decisions based on values,
  • and set financial goals that serve your purpose.

Are you ready to go on a journey with me and the rest of the financial wellness road warrior community? 

What started as an experiment to break the social taboo about money has evolved into a movement helping thousands of people get on the road to financial wellness.

Want to learn about my national road trips? Get the stats and read the road trip recap.

Jason Vitug Speaker

Why Financial Wellness?

Financial wellness is about your health and wealth. It’s about the overall quality of the life you’re living.

But what is financial wellness?

Financial Wellness is the active pursuit of healthy living through financial planning and goal setting to live your best life.

The keyword is an active pursuit which means taking action to improve your financial situation and well-being.

You can learn more about what it means with our financial wellness guide.

We’re helping you with knowledge, access, and community so you can: pay off debt, manage money, save more, spend better, build wealth, and retire at any age.


Join the Financial Wellness Movement

Step 1: Get on the Road to Financial Wellness

Start your journey by accessing insightful and actionable articles. Learn how to calculate your most important financial wellness numbers, access tips to reduce stress, and improve wellbeing. Get started today >>>

Join the Wellness Warriors Facebook Group

The group was created to give you a safe space to ask questions, collaborate, and have a community of accountability partners. Become a Wellness Warrior >>>

Step 2: Connect with us on Social

We share a lot of fun money posts on FacebookTwitter, and Instagram. Don’t miss out. Get casual bite-size money tips as you scroll your feeds. And feel free to engage with @JasonVitug on Twitter and Instagram.

Where should you start on phroogal?

There’s lots of information on the website, but to make it easier you can: