What Is Wells Fargo Intuitive Investor?
Intuitive Investor is a hybrid robo-advisor from Wells Fargo Advisors that offers diversified ETF portfolios managed automatically based on your financial goals and risk profile.
Unlike most robo platforms, it provides access to real financial advisors at no additional cost, making it ideal for investors who want guidance without high fees.
Wells Fargo Intuitive Investor Overview
| Name | Best For | Account Minimum | Mgmt Fee | Get Started |
|---|---|---|---|---|
| Robo Advisor | Accessing a combo of automated investing and human advisors | $500 | 0.35% | Visit Website |
How Intuitive Investor Works
With a low $500 minimum and competitive fees, it blends automation and support for a personalized investing experience.
- Answer a brief questionnaire about your financial goals, timeline, and risk tolerance.
- The platform recommends a portfolio of ETFs aligned with your profile.
- Your portfolio is automatically monitored and rebalanced by Wells Fargo’s technology.
- Access to licensed advisors is available for additional investment guidance.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| Automated Portfolio Management | Smart technology builds and maintains a diversified ETF portfolio |
| Advisor Access | Speak with Wells Fargo advisors at no additional charge |
| Low Minimum Investment | Start investing with just $500 |
| Account Variety | Supports individual, joint, and retirement accounts including IRAs and SEPs |
| Socially Responsible Options | Choose from globally diversified or sustainably focused portfolios |
| Fee Discounts | Qualify for lower fees when linked to eligible Wells Fargo accounts |
Who Is It For?
- Beginner and intermediate investors seeking automation with advisor access
- Existing Wells Fargo customers wanting seamless integration
- Individuals looking for socially responsible investing options

Pricing & Fees
- Advisory Fee: 0.35% annually (billed monthly)
- Account Minimum: $500
- ETF Expenses: Varies by fund; not charged by Wells Fargo
Trust & Security
- Offered by Wells Fargo Advisors, a trusted name in finance
- Member of FINRA and SIPC (up to $500,000 protection including $250,000 cash)
- Secure encryption, multi-factor authentication, and fraud monitoring

FAQs about Intuitive Investor
Do I need to be a Wells Fargo customer?
No, but existing customers may benefit from fee discounts and easier account linking.
Can I access a human advisor?
Yes, licensed Wells Fargo advisors are available to all Intuitive Investor users at no extra cost.
Is tax-loss harvesting included?
Yes, it’s available on eligible accounts to help reduce taxable gains.

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