Self-attribution bias is the tendency to attribute successes to one’s own skill or ability while blaming failures on external factors such as luck or market conditions.
This bias can distort learning and decision-making. It may lead to:
People affected by this bias:
This creates a cycle that limits improvement.
An investor attributes gains to their skill but blames losses on “bad market timing.”
Is this bias harmful?
Yes, it can prevent learning.
Why do people do this?
To protect self-esteem.
How can it be reduced?
By objectively reviewing decisions.