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An individual, who conceives of, establishes, operates, and assumes the risks of a business. A person who owns and operates her or his own business. A person who creates a business from scratch, based on a need or personal expertise, and puts creativity and ingenuity into action to provide a service or product. A person who organizes, manages, and takes the
risks involved in creating a new product/service or developing a better way to operate a business.

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