WooCommerce / Start Your Online Store to Sell Physical or Digital Products

WooCommerce is best for anyone looking to start selling physical products or digital downloads to customers. So, if you’re looking to sell t-shirts or music, you can consider using the online store to do just that.

By following these steps and leveraging the right tools, you can build a successful online store with WooCommerce.

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WooCommerce review quick take: A platform to sell products or services online and grow an e-commerce business.

What is WooCommerce?

WooCommerce is a popular e-commerce platform that operates as a plugin for WordPress websites. It enables users to create and manage online stores, sell products or services, and handle transactions securely. WooCommerce offers a wide range of features, customization options, and integrations to build a fully functional and scalable e-commerce website.

How WooCommerce Works

WooCommerce allows you to sell a wide range of products or services online, including:

  • Physical Products: Sell tangible goods such as clothing, electronics, accessories, home goods, or handmade crafts.
  • Digital Products: Offer digital downloads such as ebooks, software, music, videos, courses, or photography.
  • Subscriptions: Provide subscription-based products or services such as magazines, memberships, software licenses, or monthly boxes.
  • Services: Offer services such as consulting, coaching, freelancing, or online courses.

How to Make Money with WooCommerce

You can earn income by doing any of the following:

  • Product Sales: Earn revenue by selling products or services through your WooCommerce store. You can set prices, manage inventory, process orders, and fulfill customer purchases securely.
  • Subscription Revenue: Generate recurring revenue by offering subscription-based products or services through WooCommerce. You can charge customers on a monthly or annual basis for access to premium content, exclusive perks, or ongoing services.
  • Cross-Selling and Upselling: Increase average order value and maximize revenue by cross-selling related products or upselling premium versions or upgrades to customers during checkout.

Who WooCommerce is Best For

Our WooCommerce review found that it is best for anyone looking to start an online store. It’s also a great option for small to medium-sized businesses that need an online store or add e-commerce functionality to their existing WordPress website. It’s ideal if you’re looking for a flexible and customizable platform to sell physical or digital products.

Why Should You Considered WooCommerce

Starting a WooCommerce store offers several advantages:

  • Flexibility: It provides extensive customization options, allowing users to create unique and tailored online stores that reflect their brand identity and meet their specific needs.
  • Scalability: WooCommerce is highly scalable, enabling businesses to grow and expand their online presence over time. It can accommodate small startups as well as larger enterprises with thousands of products and high transaction volumes.
  • Integration with WordPress: WooCommerce seamlessly integrates with WordPress, the world’s most popular content management system (CMS), providing users with a familiar and user-friendly interface for managing their online store.

Steps to Begin A WooCommerce Store

Step 1: Choose a Domain and Hosting

Select a domain name for your WooCommerce store and choose a reliable web hosting provider that supports WordPress and WooCommerce installations.

Step 2: Install WordPress

Install a WordPress website on your hosting account. Most hosting providers offer one-click WordPress installation for easy setup. We use Siteground to host our website.

Step 3: Install WooCommerce Plugin

Install and activate the WooCommerce plugin on your WordPress website from the WordPress plugin directory. It’s possible when you install WordPress, it may already ask you to install WooCommerce too.

WooCommerce will guide you through setup, including configuring essential settings and pages for your online store.

Step 4: Configure Store Settings

Customize your store settings in WooCommerce, including currency, shipping options, tax settings, payment gateways, and email notifications. Easily set up product categories, attributes, and variations to organize your inventory effectively.

Step 5: Add Products

Start adding products to your WooCommerce store by creating product listings, uploading product images, writing product descriptions, and setting prices. You can sell physical products, digital downloads, virtual products, subscriptions, memberships, or services through WooCommerce.

Step 6: Design Your Store

Choose a WooCommerce-compatible theme for your store from the WordPress theme directory or third-party theme marketplaces. Customize the theme’s appearance, layout, colors, fonts, and branding to create a visually appealing and user-friendly online store.

Advanced Tip: Optimize your WooCommerce store for search engines by implementing SEO best practices, including keyword research, on-page optimization, metadata optimization, image optimization, and creating high-quality content to improve visibility and attract organic traffic.

Tools You’ll Need

WordPress Hosting

Choose a reliable web hosting provider that supports WordPress installations for hosting your WooCommerce store. Read about our preferred hosting provider, Siteground or get started here to register your domain and hosting plan.

WooCommerce Plugin

Install and activate the WooCommerce plugin on your WordPress website to add e-commerce functionality to your site.

WooCommerce-Compatible Theme

Select a WooCommerce-compatible theme for your store from the WordPress theme directory or third-party theme marketplaces. Review Themeforest, one of the largest marketplaces for third-party-created themes.

Payment Gateway

Integrate payment gateways such as PayPal, Stripe, Square, or your choice of payment.

SEO Tools

Use SEO tools and plugins such as Yoast SEO or Rank Math to optimize your WooCommerce store for search engines and improve visibility in search results.

Our WooCommerce Review

In our WooCommerce review, we found that it’s a great platform for an online store. It’s quick to set up and simple to use to start selling your products. We currently use WooCommerce for our marketplace.

WooCommerce Alternative

There are WooCommerce alternatives, such as Shopify, a platform that truly simplifies the process of creating an online store. If you are an artisan or creator, you can also start an Etsy Shop.

Additional information

Personal Interests

dropshipping, selling items


Marketing, Sales

Work Type

flexible hours, sell goods, work remotely

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