What Is an Accredited Financial Counselor (AFC)?
An Accredited Financial Counselor (AFC) is a certified financial coach trained to help individuals improve their financial situation through education, support, and behavior-based planning.
Unlike financial advisors who focus on investments, AFCs guide you through budgeting, credit, debt, and financial transitions.
AFCPE Overview
| Offers | Best For | Account Minimum | Fees | Get Started |
|---|---|---|---|---|
| Financial Counseling | Anyone seeking budgeting help, debt strategies, or financial education | None | Varies by counselor; some offer free services | Visit Website |
How AFC Financial Counseling Works
Backed by AFCPE, the gold standard in financial counseling certification, AFCs focus on behavior change and long-term success.
- Visit FindAnAFC.org to search for a certified financial counselor.
- Browse profiles based on financial needs, location, or service type.
- Contact your selected AFC to schedule a consultation and receive personalized support.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| Certified Financial Counselors | All professionals are certified by the Association for Financial Counseling & Planning Education (AFCPE). |
| Behavior-Based Planning | Focus on habits, mindset, and education to build long-term financial stability. |
| Accessible for All | No asset minimums or income restrictions—AFCs serve diverse financial backgrounds. |
| Unbiased, No-Sales Advice | Receive advice that isn’t tied to product commissions or investment sales. |
| Flexible Service Options | Many AFCs offer virtual sessions and affordable or nonprofit-supported pricing. |
Who Is It For?
- Individuals seeking help with budgeting, credit, or debt repayment
- Those going through major life changes like divorce, job loss, or retirement
- People looking for financial education and empowerment
- Clients who want non-salesy, product-free advice

Pricing & Fees
- Fee Model: Flat-fee or nonprofit-sponsored; varies by counselor
- Range: Many offer low-cost or even free services
- Preview Rates: Pricing is listed in individual AFC profiles before booking
Trust & Security
- All counselors are certified through AFCPE.org
- Committed to ethical standards and financial inclusion
- Many work with nonprofits, government programs, and community orgs

FAQs about AFCPE
What does an Accredited Financial Counselor do?
AFCs help individuals manage their finances through education, goal setting, and practical strategies—focusing on budgeting, debt, and financial habits.
Is there a cost to work with an AFC?
Fees vary. Some AFCs work for nonprofits and offer free services, while others charge flat fees. You can see this info in each advisor’s profile.
Is AFCPE a trustworthy organization?
Yes. The Association for Financial Counseling & Planning Education (AFCPE) is a highly respected nonprofit that sets national standards for financial counseling certification.
Can I meet with an AFC virtually?
Yes. Many AFCs offer remote sessions via phone or video chat for convenience and accessibility.

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