What Is SoFi Automated Investing?
SoFi Automated Investing is a robo-advisor platform that helps you invest on autopilot.
Instead of picking individual stocks, you’ll complete a short questionnaire, and SoFi will create a diversified portfolio tailored to your financial goals.
Your portfolio is managed behind the scenes and adjusted as needed—so you can focus on living your life.
SoFi Automated Investing Overview
| Offer | Best For | Account Minimum | Mgmt Fee | Get Started |
|---|---|---|---|---|
| Robo Investing | Automated portfolios for passive investors | $50 | 0.25% | Visit Website |
How SoFi Automated Investing Works
With just $50 to get started, your money is automatically invested and rebalanced according to your goals and risk profile.
- Complete a Questionnaire: Answer questions about your goals, time horizon, and risk tolerance.
- Review Your Portfolio: SoFi creates a recommended mix of ETFs based on your responses.
- Fund Your Account: Start with just $50 and watch your money get invested automatically.
- Ongoing Management: Portfolios are regularly rebalanced to stay on track.
- Talk to a Planner: Meet virtually with a SoFi financial planner for personalized advice—at no extra cost.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| Automatic Investing | Hands-off portfolio management tailored to your goals. |
| Low Minimum | Start with just $50—no big upfront investment required. |
| 0.25% Annual Fee | Transparent, flat fee with no hidden costs. |
| Free Access to Planners | Get human guidance without the extra cost. |
| Automatic Rebalancing | Stay on track with ongoing portfolio adjustments. |
| SoFi Ecosystem Integration | Manage your investments alongside loans, banking, and more. |
Who Is SoFi Automated Investing For?
This product is ideal for:
- New investors who want an easy, low-stress way to start
- Busy professionals who prefer a hands-off investment approach
- Existing SoFi members looking to integrate investments into their finances
Pricing & Fees
- Account Minimum: $50
- Management Fee: 0.25% annually (based on portfolio balance)
- Other Fees: None—no trading or account maintenance fees
Trust & Security
- Brokerage services by SoFi Securities LLC, Member FINRA/SIPC
- Securities protected up to $500,000 (including $250,000 for cash claims)
- SoFi app rated 4.8 stars in the App Store and 4.0 on Google Play
- Trustpilot rating: Excellent (4.4/5)
Frequently Asked Questions
What is the difference between SoFi Active and Automated Investing?
SoFi Active is for self-directed investing, while Automated Investing is fully managed based on your goals.
Can I talk to a real financial planner?
Yes. SoFi includes complimentary access to human financial planners for all Automated Investing customers.
What types of investments are used?
Portfolios are made up of diversified ETFs across various asset classes and risk levels.
Is there a lockup period?
No. You can withdraw or transfer your funds at any time.
Ready to Grow Your Wealth on Autopilot?
Open your SoFi Automated Investing account and let technology work for you—get started with just $50.



Jason Vitug –
If you’re new to the stock market game or an expert refining your portfolio, SoFi Invest stands out among online brokerages as a fantastic option.
Known for its user-friendly online trading platform, SoFi Invest caters particularly to beginners with its straightforward approach and commission-free trading. This means no fees take a chunk out of your investments when buying or selling stocks—music to a rookie’s ears!
But don’t think SoFi is just for novices; it also offers features that appeal to active traders seeking simplicity without sacrifice.
One of its coolest offerings is the automated investing option. Here, your investments are managed and rebalanced automatically, which is perfect for those who prefer a hands-off approach or just want a stress-free experience with their brokerage accounts.
Wouldn’t it be nice to invest with a little guidance? SoFi provides access to financial planners at no extra cost, ensuring you’re never alone in your trading journey. Plus, with the ability to buy fractional shares, SoFi makes it easy to diversify, even with a modest budget.
So, whether you’re just starting or a seasoned trader hunting for an efficient tool, SoFi Invest might just be your new online trading best friend.