What’s in a name? A name means a lot. It conveys an expected experience.
Phroogal was founded to help you access financial knowledge, products and services, and connect with a community that shares a common philosophy.
I frequently talk about how people can live a rich life, frugally.
But, frugal living can easily get associated with “cheapness” and a not so appealing lifestyle of bare-bones living.
I had a different understanding of the word.
Frugality wasn’t about being cheap. It was a way of living that spent every dollar with intention.
So how did I come to choosing phroogal as the namesake of my purpose?
One night, while on a desolate road, the word frugal came into my mind. I stopped and pulled the car over on the side of the road. It was then that I registered the URL address and created the social media screen names and handles.
Recently, I had a conversation with a friend who asked me why I chose to spell Phroogal with an “al” versus a “le.”
My response: “I understand we’ve grown accustomed to seeing how Google is spelled. But, Google itself is a play on the word googol. So I’ve chosen Phroogal as a play on the word frugal.”