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What’s in A Name? Phroogal Defined.

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What’s in a name? A name means a lot. It conveys an expected experience.

Phroogal was founded to help you access financial knowledge, products and services, and connect with a community that shares a common philosophy.

Phroogal Definition

I frequently talk about how people can live a rich life, frugally.

But, frugal living can easily get associated with “cheapness” and a not so appealing lifestyle of bare-bones living.

I had a different understanding of the word.

Frugality wasn’t about being cheap. It was a way of living that spent every dollar with intention.

So how did I come to choosing phroogal as the namesake of my purpose?

One night, while on a desolate road, the word frugal came into my mind. I stopped and pulled the car over on the side of the road. It was then that I registered the URL address and created the social media screen names and handles.

Recently, I had a conversation with a friend who asked me why I chose to spell Phroogal with an “al” versus a “le.”

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My response: “I understand we’ve grown accustomed to seeing how Google is spelled. But, Google itself is a play on the word googol. So I’ve chosen Phroogal as a play on the word frugal.”

Jason Vitug

Jason is the founder of phroogal, creator of the award winning project Road to Financial Wellness, and author of the bestseller and New York Times reviewed book, You Only Live Once: The Roadmap to Financial Wellness and a Purposeful Life.