M1 Finance / Invest Using Unique Pie-based Portfolios

  • M1 Finance is a Robo-advisor investment platform ideal for DIY investors. It offers automated investing, expert portfolios, and customization.
  • Choose your portfolio of stocks, fractional shares of stock, ETFs.
  • $0 account minimum. 100% commission-free trades and no hidden fees.
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M1 Finance is a hybrid online brokerage and Robo-advisor offering a highly customizable investing experience for the DIY investor.

Are you looking for guidance and control over your investments? Continue reading to learn how to invest your money and build a portfolio of stocks and ETFs for free with intelligent automation.

M1 Finance Overview

With M1 Finance, you can create portfolios containing low-cost ETFs, individual stocks, or both.

If you’re the type who wants both guidance and control over your investments, then M1 Finance is the investment app for you. It’s simple to use and offers a good balance of personal customization and expert advice through Pies.

M1 is unique in offering Pies–a capability to copy 80 expert investors or create your own. No minimum and no fees. Borrow from a flexible portfolio line of credit. Access cash and spend with an M1 checking account and debit card.

Ready to build your investment pie? Click here to get started with M1 Finance.

What is M1 Finance?

M1 Finance is a money management platform helping you invest, borrow, and spend your money. Over 500,000 investors choose to automate with M1 using intelligent tools, expert portfolios, and a DIY approach for the buy-and-hold investor.

M1 Finance: Invest Pie

M1 Finance Invest uses a Pie-based interface to make building and managing a portfolio easier and more intuitive. Choose from more than 6,000 stocks and funds to build Custom Pies or select from nearly 100 Expert Pies, designed to meet different financial goals and investment objectives. Uses modern portfolio theory (MPT) for diversified or optimal portfolio mixes assets to maximize returns while minimizing the risk.

M1 Finance Offers

They are multiple accounts available:

  • General investing: Individual or Joint Taxable Account.
  • Retirement accounts: Traditional, Roth, or SEP IRA, and Rollovers.
  • Trust accounts: Revocable and irrevocable trusts authorized to invest in securities.

Features and Benefits

  • Free – no broker fees or commissions on trades.
  • No minimum deposit – start investing with $100.
  • Pies – copy the portfolio of expert investors or create your own.
  • Automation – set recurring deposits to automatically invest into your pie.
  • Rebalancing – keep your portfolio on track with dynamic rebalancing.
  • Customization – build a custom portfolio of the stocks and funds you want or choose from more than 80 expert portfolios.
  • Fractional Shares – Own stocks and ETFs, regardless of share price, with fractional shares.

Securities in M1 Invest accounts are insured up to $500,000 by the SIPC. M1 Spend checking accounts may be insured up to $250,000 by FDIC insurance.

M1 Finance Products

The M1 Basic account includes:

  • Invest – Individual, joint, retirement, and trust accounts.
  • Borrow – Flexible portfolio line of credit with just $10,000 invested.
  • Spend – A checking account and debit card.

M1 Plus: An upgraded services

The M1 Plus Account offers vital features, including investing flexibility with morning or afternoon trading windows, borrowing at 2%, spending and earning 1% cashback on qualifying debit card purchases, and 1% APY on checking account balances.


  • M1 Basic – Free with access to Invest, Borrow and Spend.
  • M1 Plus – Free for the first year and $125 / year afterward.


M1 charges no management fees. There are some miscellaneous fees for some services, including requests for paper statements or inactivity fees.

M1 Finance Review: Is it right for you?

Overall M1 Finance review is positive. M1 Finance is a legit company.

It’s a tremendous investing app for DIY investors who wants control and guidance. The Pie-based feature is quite helpful. However, M1 might not meet the needs of the active trader who wants to buy and sell with frequency. The app’s goal is to help you maintain the course unless you choose to upgrade to M1 Plus, enabling you to trade within the day’s trading window.

Get Started with M1 Finance

Time needed: 5 minutes.

Step-by-Step to opening an account with M1 Finance

  1. Getting started

    Click to get started with M1 with no minimum deposit.

  2. Choose your Pies

    Choose your expert Pies or create your own.

  3. Enter your personal information

    Connect your existing bank account.

Additional information

Investing Type

Automated Investing, Self Directed Investing

Key Features

Automatic Deposits, Automatic Rebalancing, Customizable Portfolio, Investment Tools

Minimum Deposit


Investments Available

ETFs, Fractional Shares, Index Funds, Mutual Funds, Stocks

Investment Portfolio

Goal Based Investing, Modern Portfolio Theory (MPT), Thematic Investing


$0 Management Fee, No Trading Fees

Upgraded Service

Premium Option Available

Average Rating


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1 Review For This Product

  1. 01

    by Jason Vitug

    M1 Finance Review: Is it right for you?

    I’m not an active stock trader and prefer to automatically set my investments passively. However, I also prefer to have a bit more control to be able to make changes. I like M1’s ability to offer me that option that I can’t get with typical robo-advisors.

    In this M1 Finance review, you’ve learned some key features and the pros and cons to decide for yourself if it’s right for you.

    Pros and Cons

    The Pros
    ✓ Free with no trading commissions or broker fees.
    ✓ Copy expert portfolios or create your own
    ✓ Automate investments
    ✓ Rebalancing
    ✓ Integrated offerings including borrowing and spend

    The Cons
    ☓ Not suited for active traders. No tax-loss harvesting

    M1 Finance serves over 500,000 members and is a legitimate and tested investing platform. The integrated app offering makes investing and spending simpler.

    The two best things about M1 are the no fees and Pies. You can simply follow 80 experts’ chosen investments or create your own. With simple automation, you can set up deposits into your account that invests in your portfolio.

    You can do a lot with the Basic package, but if you prefer to have more active trading and get cashback then the Plus package may serve your well.

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