Ally Invest Self-Directed Online Trading

  • Ally Invest is an online brokerage account to perform trades in stocks, bonds, ETFs, mutual funds, and options.
  • Get Live news and streaming quotes available across multiple devices with market stats, metrics, and insights into individual companies.
  • $0 commission-free trades with no minimums.
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Ally Invest Self-Directed Trading is an online brokerage account to invest and execute trades with $0 commission-fee on stocks and ETFs. Ally Invest is a broker providing a simple but robust platform, great customer service, and tons of educational resources.

With Ally Invest, hands-on investors can choose to invest in stocks, bonds, ETFs, mutual funds, and options.

Who is Ally Invest Self-Directed Trading Best For?

If you’re someone with a good understanding of security types and the markets and generally know what you want to invest in, this platform is a really good low-cost alternative. On the other hand, if you’re a beginner investor looking for more guidance in deciding your investments, Ally Invest may not be the one for you.

Ally Invest Features

Online trading platform – Ally Invest’s platform is user-friendly and easily navigable. The user experience makes it simple to master.

No minimum to open – There is no minimum balance requirement to open a brokerage account. This is very helpful to investors starting out with very little to invest.

Many Mutual Funds – Ally Invest offers over 8,000 mutual funds making it very competitive compared to other online brokers.

Free Streaming Quotes– Enable streaming quotes once you’ve completed your first trade. This is helpful when you’re tracking the market and want to execute on trades.

Free online classes and educational resources – Increasing your investing knowledge is important and Ally Invest wants you to become a more knowledgeable investor. You can attend an online seminar and access resources through an Education tab on your home screen.

Experience With Ally Invest

With Ally Invest, you’ll have access to:

The accounts summary page is where you access account information, view your cash balances, security holdings, get a stock quote at a current price, review pending orders, and transfer funds from other brokerage firms.

One of the hardest things for most investors to do is to keep track of what’s happening in the market. Ally Invest allows you to set alerts to get notifications for specific stocks or market conditions. Get notified when information or news is available about a specific company (stock) you’re following.

Additional information

Investing Type

Managed Investing, Self Directed Investing

Key Features

Investment Tools

Minimum Deposit


Investments Available

Bonds, ETFs, Mutual Funds, Options, Stocks

Investment Portfolio

Stock Trades


No Minimum Fees, No Trading Fees

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