phroogal | Personal Finance for Your Overall Wellbeing

phroogal helps you live financially well. We focus on a holistic approach called Smile Money:
 money isn’t the goal; money is the tool to achieve your goals.


A holistic approach to
living through better
financial decision making.


A marketplace to discover
products aligned with
your needs and values.


A group of wellness
warriors breaking the
last social taboo-money.

Jason Vitug smile money phroogal homepage


Hi, I'm Jason, founder and author of You Only Live Once. I created phroogal to help you get on the road to financial wellness. 

Smile Lifestyle

Our vision is an empowered generation (that's you) living a more experiential and purposeful life.

financial wellness mission phroogal homepage

Financial Wellness​

The mission is to help you achieve your life goals through financial knowledge, access and community.

Investing Apps

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